Social media supports the launch on Instagram and TikTok, combining film and imagery to build engagement around #BeyondTheBottle. In-store and pop-up activations extend the experience through interactive Polaroid-style scent cards and photobooths, linking scent with memory.

An influencer event further immerses guests in the campaign through themed spaces and analogue content creation, encouraging authentic storytelling. Together, the campaign creates a cohesive, multi-platform experience connecting fragrance, memory, and identity.