flight club

As my final project in my third year, I worked as part of a group of two to develop a campaign for a hypothetical new Flight Club venue in Nottingham. Responding to a live brief, we were tasked with creating an insight-led, visual launch campaign designed to build brand awareness. The aim was to build brand awareness over a three-month period while capturing the energy and atmosphere of the city’s social scene. In response, we developed “Better Together” a campaign centred on connection, inclusivity, and shared experiences. Our final outcomes included teaser activations, social content, influencer engagement, and immersive in-venue ideas, all designed to work cohesively and bring the concept to life. This project demonstrates my ability to collaborate within a team, translate research into a clear creative direction, and deliver a campaign that is both strategic and visually engaging.