Teaser

The billboards will appear in prime London locations and across the Tube network, ensuring high visibility and repeated exposure to Gen Z audiences.

Teasers will be rolled out across Instagram and TikTok to introduce the new campaign. TikTok will feature a short video teaser, while Instagram will launch with a three post sequence to build intrigue. Each post will share the same caption, “Coming soon…” accompanied by the campaign hashtag #Beyondthebottle.